All CTE courses apply towards elective credit, except Economics and Personal Finance.
Student leadership skills may be enhanced by participation in school-based or virtual enterprises, job shadowing, internships, co-operative education and/or DECA. The co-operative education method is available for all full-year business courses. A participating student combines classroom instruction and a minimum of 396 supervised on-the-job training hours in an approved position with continuing supervision throughout the school year. The student may receive an additional credit for his or her co-operative education experience.
Students develop advanced skills unique to fashion marketing and advanced general marketing skills applied to the apparel and accessories industry. Students will study professional selling, sales promotion and buying, and merchandising and market research. Product service technology and supervision are emphasized. Students prepare for advancement in marketing careers and post-secondary education.
This course provides more in-depth instruction into the field of marketing. Students participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing and emerging technologies. Students prepare for advancement in marketing careers and post-secondary education. Students take the National Retail Federation Customer Service or Sales Exam.
Any marketing course
This course is designed for students who wish to concentrate on advanced strategies for entrepreneurship. The focus of the course is on development of a business plan and small business management. Students will establish, market, and maintain a business. Students will be responsible for maintaining, marketing and growing the T.C. Williams High School Store.
Dual Enrollment Entrepreneurship: Business Ownership and Management, and meet all college placement requirements
This course is offered in partnership with the National Foundation for Teaching Entrepreneurship (NFTE). Entrepreneurship is a specialized course for students with an interest in one day owning and managing their own businesses. The course focuses on the development of a business plan, which requires determination of the type of business organization, legal and accounting considerations, location selection, financing and marketing. Students work with professional mentors to develop their business plans and have the opportunity to present their business plans in local, regional and national competitions.
Students must meet all college placement requirements.
This course teaches students to make informed career and continuing education choices as they transition from school, gain technical skills, and adapt to the workplace. Students are taught ethical behaviors and career research, job acquisition, workplace communication, self-awareness, self-advocacy, customer-service, and life skills. Students will study the Virginia Workplace Readiness Skills in depth and take the CTECS Workplace Readiness Skills Assessment.
This course teaches students to make informed career and continuing education choices as they transition from school, gain technical skills, and adapt to the workplace. Students are taught ethical behaviors and career research, job acquisition, workplace communication, self awareness, self advocacy, customer service, and life skills. Students will study the Virginia Workplace Readiness Skills in depth and take the CTECS Workplace Readiness Skills Assessment.
This is a specialized course for students with a career interest in apparel and accessories marketing and merchandising. Students learn skills unique to employment in the apparel and accessories field in such areas as personal selling, sales promotion, purchasing, physical distribution, market planning and product/service technology.
This course examines the components of the hospitality and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural impacts hospitality and tourism have had on local, state, and global environments. Students will develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and will be provided with opportunities for hands-on, real-world applications. Regional workforce investment boards will provide speaker to discuss local opportunities in these areas.
Students in this course focus on identifying and exploring the individual careers within the apparel, accessory, and textile design, manufacturing, and merchandising industry. Units of study include the relationships that exists among all areas of the clothing industry; related global and economic issues; apparel, accessory, and textile technology; exploration of careers, including entrepreneurial opportunities in related areas; and the skills and personal characteristics necessary for success in careers in the apparel, accessory, and textile design, manufacturing, and marketing industry.
This course allows students to apply their acquired classroom knowledge to a real world work experience. The internship experience combines a marketing course with employment in a marketing-related field that reflects the student’s current career interest, and/or provides an opportunity for students to gain valuable work experience, enhance employment skills, and develop 21st century workplace skills. This course is taken in conjunction with another marketing course.
Student must be concurrently enrolled in a marketing course.
Students examine activities in marketing and business importance for success in marketing employment and post-secondary education. Students learn how products are developed, branded and sold to businesses and consumers. Students analyze industry trends and gain hands-on experience in the marketing of goods, services and ideas. Topics include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues and the impact of technology on the marketplace.
Students will build on prior knowledge of sports, entertainment, and recreation marketing. This course focuses on the principles of management and planning supported by research, financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, established a sports, entertainment, or recreation marketing products/business, and develop a career plan. Academic skills (mathematics, science, English, and history/social science) related to the content are a part of this course. Computer/technology applications supporting the course are studied.
This is a specialized course for students with a career interest in the sports or entertainment industries. In addition to learning basic marketing concepts, the course provides students with the knowledge and skills unique to employment in the fields of sports and entertainment marketing in such areas as sponsorship, endorsements, event planning and promotion. Students develop and implement a school-related marketing activity. Students also obtain information regarding career opportunities in the sports and entertainment industries.
